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This week’s picks

August 22, 2014

Each week, TP1 shares the top five articles that caught our attention. These are the picks from here and elsewhere for the week of August 18, 2014.

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The consumer is dead.

The consumer is dead

March 27, 2014

In the connected world, a brand is defined by its interactions, and consequently, the consumer must play an additional role - that of “user”. In this context, the agency, as well as the advertiser, must rethink their respective roles as well.

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