The Olympic Games go a long way in polishing the image of host countries. Many countries see these events as an opportunity to refresh their image on the international scene. What role can brands play in this new paradigm?
In the last two weeks, we have been treated to the spectacle of both the Republican and the Democratic national conventions. These large-scale U.S. political events feature speeches, demonstrations of party unity... But this year, something was different.
Should you eat locally, organic, or healthy? Eat with your eyes or focus on taste?
Canadian foodies face many challenges.
That’s one of the conclusions outlined in the latest edition of a study titled "Eaters Digest: The Future of Food" carried out by Havas. This edition of the international study examines the latest food trends.