A supercomputer juror at Cannes?

June 23, 2016

Creativity is increasingly heralded as the last bastion against the automation of human work. The logic goes, if we do creative work, then we can never be replaced by a machine, n’est-ce pas? But what if algorithms could judge creative content?

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Charting a new course

June 8, 2016

In 2016, a new path was opened up for the agency, compelling us to make an important, exciting and strategic decision. On June 7, 2016, we announced the acquisition of TP1 by Havas, the largest advertising group in France and the sixth largest in the world, as well as the nomination of Jan-Nicolas Vanderveken as President of the Montreal office.

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