He has referred to her as “crooked Hillary”. She’s described him as a “loose cannon” who is unfit to be President. She’s been a senator and First Lady. He was born a millionaire and remains the darling of caricaturists everywhere.
When we develop advertising concepts, women are often the target group. So according to this logic, women should be at the heart of the creative process. However, in 2012, in the U.S., only 3% of creative directors were women.
The Olympic Games go a long way in polishing the image of host countries. Many countries see these events as an opportunity to refresh their image on the international scene. What role can brands play in this new paradigm?