Brands build a variety of associations in our heads… and they make those associations more concrete through the use of symbols. Our VP Strategy, Stéphane Mailhiot, comments on the subject in L'actualité.
Buying local is an increasingly more popular trend, but are you ready to pay more for products made locally? The new head of American Apparel wants to test this theory. Our VP Strategy, Stéphane Mailhiot, shares his thoughts on the matter.
Although the theory of the butterfly effect has existed for decades, in recent years, globalization has magnified its impact. In this most recent study, Havas has surveyed consumer attitudes towards the world economy, the true value of money, personal finance and the future of banking.