How will cars be sold when we’ve lost the pleasure of driving and the adrenaline it brings, of coasting along winding mountain roads? Our VP, Strategy, Stéphane Mailhiot, reflects on a changing industry.
At the root of this messaging war is a convergence of three trends: the rising popularity of messaging applications, notable advances in the world of artificial intelligence and the emergence of new approaches to web and mobile interfaces.
The Olympic Games go a long way in polishing the image of host countries. Many countries see these events as an opportunity to refresh their image on the international scene. What role can brands play in this new paradigm?