To better understand the opinions held by average citizens, the latest Prosumer Report, The Future is FeMale, delves into the roles of women (and men) in society and in the workplace, as well as gender identity, childrearing, etc. Here are some of the highlights.
Brands build a variety of associations in our heads… and they make those associations more concrete through the use of symbols. Our VP Strategy, Stéphane Mailhiot, comments on the subject in L'actualité.
Buying local is an increasingly more popular trend, but are you ready to pay more for products made locally? The new head of American Apparel wants to test this theory. Our VP Strategy, Stéphane Mailhiot, shares his thoughts on the matter.