donner pour mieux vendre

“Giving to sell more”, a discussion with Guillaume Déziel

April 30, 2013

It’s cyber-chaos out there. Revenues in the music industry are down worldwide, recording an average 60% drop since the year 2000… And yet, people have never consumed so much music. As a result, the marketing of digital content is constantly evolving, day after day, to try and keep pace with these changes.

During this conference, Guillaume Déziel will deconstruct Misteur Valaire‘s atypical approach to promoting his work and outline the basic values that inspired Misteur Valaire to “give away” his music.

Guillaume will illustrate the tangible results of this approach, which is based on the theories of Lawrence Lessig, Seth Godin, Malcolm Gladwell and Jacques Attali. His presentation will no doubt be interesting to marketing folk, as well as legal professionals, artists and anyone else who likes to “think outside the box”.

Please join us at the TP1 agency offices for this interesting discussion on Thursday, May 2. Spaces are limited, so make sure to book your spot on Eventbrite first.