Weekend reading list – week of April 18, 2016

April 22, 2016

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 18.

Baby boomers can’t get enough of Facebook
When Facebook launched in 2004, many assumed that older people wouldn’t be interested in social media. But wow, were we wrong. Turns out that adults between the ages of 60 and 86 use Facebook for sharing photos from Woodstock and lively debates about Cat Stevens’ best track, amongst other things. Read on to learn why baby boomers love Facebook so much.
Read it on The New York Times Pocket

Why innovation happens in greener pastures
Put yourself in 1940s America. Qualified workers are starting to move towards a more suburban lifestyle and technology companies, such as IBM and General Motors, dream of escaping the city and building modern, new facilities in the outskirts, where the talent lives. Sound familiar? Why do the tech companies of today—Apple, Facebook, Google—continue to build in suburbia? Do green pastures make for better innovation?
Read it on Collectors Weekly Pocket

Documentary: “Les filles aux manettes”
Princesses in distress. Full-busted warriors. Adventure-seekers facing the elements with barely a stitch on. It’s been said a million times—video games mostly target white, heterosexual males. But what about the women who thrill at racing cars, engaging in mortal combat and exploring a new world in all its colours? The documentary web series, Les filles aux manettes, dives into the definitely-not-pink work of girl gamers.
Watch it on ARTE (French only) Pocket

The art of the political poster
It takes more than strong values to win an election. Candidates also need strong communications campaigns, public relations and marketing plans. As digital strategies and social media flourish, what’s happening to the iconic political poster? Is it still relevant? Does good design truly give candidates an edge? The American Institute of Graphic Arts (AIGA) has a few things to say.
Read it on AIGA blog Pocket

Fighting food waste? There’s an the app for that!
In 2014, U.S. grocery stores threw away more than 43 billion pounds of food, generating unnecessary waste, pollution and expenses. What if your smartphone could help you eliminate food waste? Discover Instacart, Farmigo and FreshDirect: Applications that are helping farmers, grocery stores and shoppers reduce waste and become more responsible consumers.
Read it on Wired Pocket

This week’s favourite thing
Everyone here is very excited about Grand public, a participatory media platform created by Valérie Darveau, Thomas Le Jouan and Xavier Kronström Richard. Combining journalism, design, new technologies and citizen engagement, the Grand public approach is to explore new ways of mobilizing the community around specific issues and concerns.

Reading recommendation of the week:
Did you miss Jaime Levy at the last Tout le monde UX? Even if you didn’t, you should add his new book, UX Strategy: How to Devise Innovative Digital Products that People Want, to your reading pile. This industry pioneer has shared his vision of UX strategy, backed by great examples.