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Weekend reading list – week of April 24, 2017

April 28, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 24th 2017.

Some virtual reality with your drink?
Your tastebuds can take you on a trip with every meal, but the Origin cocktail, served with a VR headset in the Lobby Bar of One Aldwych, a London hotel, goes one step further. Before you take your first sip, the virtual reality experience will whisk you off to the Scottish highlands where the whiskey in your cocktail was made. Are we on the verge of a new taste experience?
Read it on Condé Nast Traveler Pocket

Ad-blocking just might save the ad industry
Rumours have long been circulating about a selective ad-blocker able to purge your web browser of the most intrusive types of ads—including those that play music without warning. In this context, Stuart Ingis, a lawyer and counsel for the Coalition for Better Ads, underlines that this shift will help online advertisers save the money they are currently spending on inefficient pop-up ads. This will, of course, force advertisers to create increasingly more targeted ads with more engaging content.
Read it on Wired Pocket

Sorry: Stop apologizing for delayed replies
There’s a new email in your inbox. How long does it take you to respond? Five minutes? A half hour? Two business days? At what point should you say “sorry for the delayed response”? Melissa Dahl, a writer at The Science of Us, published by NY Mag, thinks that you shouldn’t have to apologize… even if it takes you a week!
Read it on NY Mag Pocket

The Coachella phenomenon
Let’s be honest… Coachella is a lot more than a mere music festival. Consistently sold-out since 2004, this festival attracts thousands of people not only because of the killer musical line-up. It also helps that it’s attended by countless celebrities who travel the easy distance between Hollywood and the venue. It’s so influential, that there’s now Coachella fashion, sold in stores across the U.S. and even some in Canada. How did the world’s most famous music festival become such a cornerstone of fashion and pop culture?
Read it on The New Yorker Pocket

Crowdfunding in Canada
Most studies about the start-up, technology and advertising industries tend to focus on the United States. So in Canada, we often have to rely on U.S. data to better understand what’s happening in those sectors. Roberto Rocha, a data journalist at CBC/Radio-Canada, has compiled a portrait of the Kickstarter and Indiegogo trend in Canada.
Read it on ICI Radio-Canada Info (In French) Pocket

Improve your French!
#Sponsored
Our translator and copy editor Chloé Nadeau has shared another language tip! Her capsules are a great way to improve your spoken and written French, avoid anglicisms and boost your vocabulary.
Read it on our Facebook page (In French)

In your earbuds: Up First
Here’s something new for your morning routine: Up First, a 10-minute podcast produced by NPR. This bite-sized series gives you a round-up of the latest news and trending stories, covering both politics and pop culture. Hosted by Rachel Martin, David Greene and Steve Inskeep, Up First releases new episodes every day of the week.
Listen to it on iTunes

This week’s favourite thing
Failure is inevitable on the road to success. Big brands like Colgate, Coca-Cola and Harley Davidson are no less susceptible to failure than you or I. That’s the lesson that this Swedish museum wants to teach visitors.

Image from YouVisit