Weekend reading list – week of April 27

May 1, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 27.

How Silicon Valley is leveraging content
What do AirBnB, Uber and Buffer have in common? These three Silicon Valley start-ups are fuelling their brand growth with content. Learn how content is helping these companies boost business.
Read in on Contently

Normal today, but maybe not tomorrow
The right to have children and our response to climate change are still developing issues, but our decisions may seem appalling to future generations. Intelligent Life Magazine asked eight thinkers to make predictions.
Read in on Intelligent Life Magazine

Should your brand get involved with the marijuana industry?
Now that marijuana has been decriminalized in a growing number of U.S. states, is there an opportunity for brands to get involved with this product? How can agencies help? Is it too early or is the time just right?
Read in on PR Week

Digital education
According to Reuben Loewy, a communications expert and professor at Princeton, schools today are giving students a skewed view of the digital world; one that reflects adult fears rather than youthful aspirations. Loewy thinks that children should be taught about new technologies and how to understand the workings of the digital universe.
Read in on The Atlantic  

These heels are made for walking
What does it take to develop sexy, but comfortable high-heeled shoes? According to Thesis Couture, it takes a multidisciplinary team comprising an orthopedist and a fashion scientist, as well as an engineer and even an astronaut! Discover more about the R&D projects of a company that combines fashion, engineering and anatomy.
Read in on Bloomberg Business

Book recommendation of the week :
Tout ce que les publicitaires ne vous disent pas (French only). In recent years, Arnaud Granata and Stéphane Mailhiot have been hosting Bêtes de pub à Médium large, a regular segment on the Ici Radio-Canada Première radio network. This experience gave them the idea to write a book for a mass audience, explaining the advertising industry from A to Z. This volume is a great introduction for young advertisers and will finally answer all the questions that seasoned advertisers have been too afraid to ask.


Read and recommended by Laurent Simon Lapierre, Strategist, TP1

In your earphones :
Pomo is a Canadian multi-instrumental musician and producer from Port Moody, British Columbia. Now living in Montreal, Porno is known for lounge-flavoured dance beats like Start Again, which is the perfect soundtrack for a pre-summer caipirinha cocktail with friends.

Happy reading (and happy listening!)

– TP1 team

Image from wired.com