Weekend reading list – week of April 9, 2018

April 13, 2018

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of April 9th 2018.

The Cardi B effect
What is the Cardi B effect? The power of a brand created and permeated by a hip-hop artist. How did this Bronx-hailing 25-year-old rapper rise the ranks in so little time?
Read it on NPR Pocket

How fast food conquered Iran
Fast food is extremely popular in Iran—despite the fact that the big U.S. franchises are illegal. But what is all the rage? Mash Donalds. Sheak Shack. Pizza Hat.
Read it on Atlas Obscura Pocket

Déjeunez or dînez?
Francophiles will appreciate the debate in French as to whether you déjeune or dîne at lunchtime. Read the story of this linguistic debate.
Read it on Français de nos régions (In French) Pocket

Siri… a mind reader?
MIT has developed a device able to read and interpret your inner thoughts. How does it work? It uses four electrodes to “interpret” the microscopic muscular movements that occur when you “talk” to yourself in your head.
Read it on ICI Radio-Canada (In French) Pocket

Instagram cares about your #wellbeing
Last year, a survey by Royal Society for Public Health (RSPH) ranked Instagram as the #1 worst social media network for mental health and wellbeing. Instagram’s solution? An entire team dedicated to making users feel better.
Read it on Quartzy Pocket

Tourism: travel experiences and your self-image
Our strategist Arthur Rollet explains why the desire of younger generations to travel contributes to the growth of the tourism industry.
Read it on our blog

In your earbuds: SuperSoul Sunday
Produced by OWN, the SuperSoul Sunday podcast features advice and life lessons from leaders who inspire us to strive for a better self. Each week, Oprah welcomes a different writer, thinker or personality for an intimate interview.
Listen to it on Oprah

This week’s favourite thing
Best friends Henry and Baloo have a lot in common: they are both rescues and they both love taking long walks on the beach. What’s the secret of their online popularity? It’s not often that you see a dog and cat travelling together.

Image from Rap Dose