Weekend reading list – week of August 17

August 21, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of August 17.

Sushi mania
Most people believe that sushi was introduced to North America in the 1960s. The actual date is some two generations earlier. In fact, in the early 20th century, Americans enjoyed Japanese food so much that labour unions and restaurant owners conspired to run the Japanese out of business. A fascinating history marrying gastronomy, history and PR, brilliantly told by food historian H.D. Miller.
Read it on An Eccentric Culinary History

Building the Netflix brand
When Gibson Biddle, former VP of Product Management at Netflix, joined the company in 2005, the term “streaming” was not yet commonly used. Nobody knew what it meant. So in building the Netflix empire, he had to develop an approach for promoting and positioning the brand, but he also had to introduce and popularize this new way of consuming video to the general public. An in-depth article on Biddle’s comprehensive branding exercise.
Read it on First Round Review

Hamburger menus
By now, you will have noticed the menu icon consisting of three horizontal and parallel lines on mobile sites. The “hamburger menu” enables smartphone users to hide the navigation menu when they choose (the previous norm always showed it). It may be a useful and elegant solution, but according to UX expert, James Archer, it just doesn’t work.
Read it on Deep Design

How emotions make us more creative
Can your emotions actually fuel creativity? Are you more (or less) creative when you’re happy (or sad)?
Read it on Harvard Business Review

How Instagram promotes art
More and more, museums and cultural organizations are planning meet-ups with Instagram users. The goal? To raise awareness of certain artists and attract a broader client base. Is Instagram the right tool for democratizing access to art?
Read it on The New Yorker

In your earphones :
What Do Teens Think Is Cool On The Internet?
Email? Very cool?
Tumblr? Not cool.
Gchat? What’s that?
Meet Anita Osoula, a 17-year-old living in New York City. The Buzzfeed Internet Explorer podcast team met Anita to get a sense of what’s in and what’s out with teens online. Prepare to feel like a geezer!

Reading recommendation of the week :
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. Who is Elon Musk? Ashlee Vance is the first biographer to get exclusive access to the visionary, his story and his nearest and dearest. From his childhood in Africa to his time spent on friends’ couches in Silicon Valley, this book is a close look at the man who continues to push the boundaries of the world’s most complex industries, including finance, automotive, energy and even space.

Read and recommended by Laurent-Simon Lapierre, Strategist at TP1.

Happy reading!

– The TP1 team

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