Weekend reading list – week of August 28, 2017

September 1, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of August 28th 2017.

The remarkable resonance of Despacito
Made popular thanks to a remix featuring Justin Bieber, Luis Fonsi’s Despacito has now broken numerous records and with unexpected speed. If you like listening to the radio, hearing it is unavoidable. What is the secret to this song’s enormous success? And how did we get hooked (despite our best efforts)?
Read it on Hollywood Reporter Pocket

Pink is dead. Long live, yellow!
Is Millennial Pink, that shade somewhere between rose-beige and salmon-peach, already singing its swan song? A resounding “yes” from fashion journalist Haley Nahman. In its place, say hello to Gen-Z Yellow, a shade on the spectrum between buttercream and banana.
Read it on Man Repeller Pocket

Growing up with Alexa
“Alexa, lights off!” “Alexa, play my favourite song!” “Alexa, lights on!” What will happen when most children start growing up with their very own computer servant? Having a virtual assistant to help you in your day-to-day is already making a major impact on how we live… What will it mean for children and their ability to play well with others?
Read it on MIT Technology Review Pocket

The Japanese (still) like Twitter
What keeps Twitter alive, despite a continuous decline in recent years? The careless tweets of a certain President may seem to be the easy answer, but in truth, it’s the Japanese. Japan is the only country in the world where Internet users prefer Twitter over all other social media. What explains this strange phenomenon?
Read it on Ina Global Pocket

Poetry 101 for designers
IBM design researcher Meghan McGrath shares how literature and poetry helped her better understand online user behaviour.
Read it on Fast Company Pocket

In your earbuds: Creative Playdate
Illustrator and designer Michelle Kondrich hosts a podcast series about balancing a creative career with being a parent. Each episode explores a different issue/challenge and features a notable professional who is also navigating the space between a creative work life and a full home life.
Listen to it on Michelle Kondrich

Our favourite thing
What do Glossier, Tokyo Smoke and IDEO have in common? The One & All Conference! On September 7, a line-up of inspiring speakers from notable brands near and far, will share their expertise with Montrealers in creative fields. Some tickets are still left. Enjoy a 20% off with the promo code 20OFF !