Weekend reading list – week of August 3

August 7, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of August 3.

Election 2015 on the web
In 2015, all party websites are getting right to the point: introduce the leader, explain the agenda, get donations and rally voters for Election Day. No frills here. But two parties stand out – the Liberals and the New Democrats (NDP) – for combining quality content with interactive elements.
Our detailed analysis on the TP1 blog

Decorating your life
Drab cubicles, grey carpets, neon lighting… What is the ideal decor for a workspace? John Boiler, President of 72andSunny, has proposed his ideal work environment, which includes refined open spaces that encourage creativity, optimism and collaboration. Design that goes beyond aesthetics to become a key element for growth.
Read it on PSFK

Windows 10
After the fiasco of Windows 8, Microsoft had a lot riding on the launch of Windows 10. Return of the start-up menu, managing multiple desktops, refreshed and modified interface… the new functionalities of the world’s most popular operating system is finally giving users what they need! Find out how Terry Myerson, Executive Vice President of the Windows and Devices Group, and his team renewed Windows 10.
Read it on The Verge

Gwyneth Paltrow, Inc.
In the same year, 2013, Gwyneth Paltrow was named one of People‘s most beautiful women and one of Star‘s most hated celebrities. Whatever your leanings, this Hollywood star knows how to captivate, for better or worse. Her strong personal brand helped build a reputation for her GOOP lifestyle blog, which currently boasts almost a million newsletter subscribers and some 3.75 million pageviews every month. But can Paltrow transform strong public opinion into a profitable business?
Read it on Fast Company

You can’t teach an old dog how to code
There’s a saying in the industry that one young programmer is better than two older programmers. In truth, juniors are less expensive, have more energy and code faster than older programmers. Software engineer Robert C Martin picks this myth apart.
Read it on Clean Code

YouTube, Vimeo, Vine
You don’t need to travel to Anaheim to attend the sixth edition of VidCon! Journalist Richard Lawson is sharing all highlights from this annual homage to creative and promotional videos.
Read it on Vanity Fair

Reading recommendation of the week :
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Word of mouth is probably the oldest form of marketing and, according to some, still the most effective. That’s why Ted Wright, CEO of the Fizz agency, made it key to his service offer. A fascinating read on how Wright gave Pabst Blue Ribbon a second wind with a word-of-mouth marketing strategy, no media buys and a very limited budget.


Read and recommended by Stéphanie A-Lebon, Project Manager, TP1

Happy reading!

– The TP1 team

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