Weekend reading list – week of December 11, 2017

December 15, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of December 11th 2017.

Daddy 2.0
Gone is the distant father figure, stoic and tough, always busy with work or watching sports. Since fatherhood has evolved, we’ve seen the rise of dadvertising, featuring images of attentive dads, getting more involved in home care and engaging in activities with their kids, boys and girls alike.
Read it on Mashable Pocket

Why do some memes die before others?
Memes are ephemeral—it’s built into the name, after all. But some memes die off faster than others. What determines which memes survive? How funny it is? Whether it makes a cultural reference? Writer Lauren Michele Jackson shares her analysis.
Read it on The Atlantic Pocket

Spotify isn’t saving the music industry?
The music industry has been rocked by major changes in the last 15 years. Although Spotify promised to reconcile the rift between artists, the industry and consumers, cultural journalist Liz Pelly thinks otherwise. Based on her analysis of Spotify’s user experience and recommendations algorithm, she posits that even if users can enjoy unlimited music, their choices are still strictly controlled by Spotify and the big music brands.
Read it on The Baffler Pocket

Appellations for your legalized pot?
The legalization of cannabis in the United States has led to an explosion of brands offering specialized products. But without regulations or certifications, how can consumers know where their pot is coming from? With so many products falling short in the quality department, some growers are hoping to get official licenses from the state, like with wine!
Read it on Rolling Stone Pocket

The future of Cirque du Soleil isn’t circus
The Cirque du Soleil is widely recognized for having reinvented the circus arts. With its fantastical creatures and breathtaking visual landscapes, the Canadian company has been entertaining audiences for decades. But it turns out that the future of Cirque du Soleil will be moving away from circus performance…
Read it on Bloomberg Pocket

CreativeMornings at Havas Montréal
What an exciting year, so full of changes! We are thrilled to wrap up 2017 by hosting CreativeMornings Montréal for an inspiring morning in our offices. The theme, #CMContext, will be explored by four major newsmakers from the last year.
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In your earbuds: OFF RCRD
Cory Levy builds apps and is the host of OFF RCRD. As the name of this podcast series would suggest, Levy shares the secrets, advice and behind-the-scenes anecdotes of entrepreneurs, investors and celebrities… like a gossip magazine, but for business nerds!
Listen to it on OFF RCRD

This week’s favourite thing
What a miracle to have all of human knowledge available to you at any time, with just a few swipes of your fingertips! This miracle is being experienced by the more than 70% of Canadians who own a smartphone. But it appears as if this breakthrough is not making us happier or more intelligent. This conclusion and more in the latest Prosumer Report from Havas Group (In French).

Image from Mr. Porter