Weekend reading list – the top 5 of 2016

December 23, 2016

Every week, throughout the year, we share the Top 5 articles from all around the world that most piqued our curiosity. So to mark our last Top 5 list of the year, here are the five most popular articles from 2016 that were a hit with our readers. See you the week of January 2, 2017 🎉

The typical millennial is 29 and lives in the suburbs
You all seem to love articles about Millennials! This article, which paints a less-than-trendy portrait of this generation, got the most clicks all year. The archetype paints Millennials, on the cusp of their 30s, as college-educated singles living in the city, but the reality is, your typical 29-year-old lives with a partner in the suburbs and doesn’t have a college diploma.
Read it on The Atlantic Pocket

Why do you like Stan Smith shoes? 👟
In 2016, Stan Smiths made a remarkable comeback. Perhaps explaining why this article, which explores the scientific reasons why we love these sneakers, was so popular! According to Steven Quartz and Anette Asp, neuroscience researchers at the California Institute of Technology, viewing “cool” objects stimulates the part of your brain associated with social emotions.
Read it on Quartz Pocket

Social media is for lovers
Where would love be without Facebook, Twitter and Snapchat? Many of you clicked through, wanting to know. Turns out, some social networks are more conducive to romance than others. According to users’ lovey-dovey behaviour, Twitter and Snapchat are for flirting, while Facebook and Skype are for more serious relationships. How to determine which platform is most appropriate for communicating with your honey?
Read it on Rue89 (in French) Pocket

How to hold on to talent
Once upon a time, agencies offered competitive salaries and a stimulating work environment brimming with creativity. But then came the new tech companies, wooing the best talent with equally creative environments, but offering better employee benefits AND cultural perks. This dilemma was obviously on many minds this year, if the clicks are anything to go by. Helen Pak, CEO and CCO of Havas Canada, explains how agencies are fighting back against talent raids by tech firms.
Read it on Adweek Pocket

The future of branding: Debranding
It’s exhausting moving through a world that’s wallpapered in brands. No surprise then that the future of debranding was so interesting to so many of you. A response to ubiquitous advertising, this more optimistic approach proposes a branding strategy based on the original values of selling stuff: having a good product.
Read it on Fast Company Pocket