Weekend reading list – week of February 19, 2018

February 23, 2018

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of February 19th 2018.

Are luxury brands laughing at us?
Brands constantly flirt with pop culture and with diversity, often opportunistically, but under the cover of exploring subversive codes in a new aesthetic way. But do they often go too far?
Read it on L’adn (In French) Pocket

How #ProteinShakes conquered America
Once the niche elixir of powerlifting bros, gulping down protein supplements is now part of a “healthy, active lifestyle” (whatever that means). How did we become so obsessed with consuming vanilla-flavoured protein milkshakes?
Read it on Eater Pocket

The Internet isn’t forever
When an online news outlet goes out of business, its archives can disappear as well. Writer Maria Bustillos explores the new battleground over journalism’s digital legacy.
Read it on Longreads Pocket

Shopping with Alexa
Alexa can do many things… including helping you shop. But when it comes time to shop for clothing, does Alexa’s stylist feature, Echo Look, truly make shopping easier?
Watch it on Racked Pocket

Why some people are more creative than others
Creativity can be defined as the ability to come up with new and useful ideas. And like intelligence, it can be considered a trait that everyone possesses in some capacity. But what makes some people more creative than others?
Read it on The Conversation Pocket

Pyeongchang, the Olympic Games and propaganda
The host country of the Olympics must pull off a big brand campaign. For this year’s winter Olympics, the two Koreas had to team up to make it happen. Our Vice President, Strategy, Stéphane Mailhiot, talks about the effects of their temporary unification.
Read it on L’actualité (In French)

In your earbuds: Stuff You Should Know
The Stuff You Should Know podcast series is hosted by Josh Clark and Charles W. Bryant, two writers from the TV show, HowStuffWorks. The goal? To educate people about a variety of topics, from satanism to ketchup.
Listen to it on Stuff You Should Know

This week’s favourite thing
The Black Panther movie is beating box-office records with its breathtaking action scenes and underlying social message. In this video by Vanity Fair, director Ryan Coogler explains the symbolism of the costume design.

Image from DailyBeast