Weekend reading list – week of February 23

February 27, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of February 23.

FedEx dethroned by… Waffle House?
Waffle House has become a direct and unlikely competitor to FexEx and UPS. In fact, the diner-style American chain of restaurants has partnered with Roadie, a U.S. start-up described as the “Uber for package delivery”. With 1,750 restaurants, open 24 hours a day, from coast to coast, Waffle House will become the official meeting place to hand off deliveries.
Read it on The Verge

Follow Everlane’s example
For U.S. retailers, Thanksgiving means the start of euphoric holiday sales. For Everlane, a San Francisco clothing brand, it’s when they launched their first annual Black Friday Fund, in which 35% of the day’s revenues were invested in improving the lives of workers in their Chinese silk factory. The brand raised $113,928, which will be used to “green” the worker’s recreational area and install a basketball court. Learn more about what else this anti-greed company is doing.
Read it on The Fader

Physical cookies
The virtual has intruded on reality with this initiative from TBWA Helsinki: the agency created physical cookies (in the form of a keychain) that can track the shopping habits of users in real-time and consequently offer them more relative promotions.
Read it on Fast Company

Why women are leaving tech
Why are women abandoning the tech industry in droves? Journalist Tracey Lien has identified a number of reasons, including a hostile male culture (women are outnumbered four to one), the constant feeling of having to prove themselves and having less advancement opportunities than male counterparts. This article is part of a wave of commentary following actress Patricia Arquette’s speech about male/female equality during the 2015 Oscars ceremony.
Read it on LA Times

Facebook, the uncool
Why are teens abandoning Facebook? The network has lost its “cool factor” because teens perceive it as the place where their parents hang out. Turns out, they prefer Twitter, Snapchat and Instagram by far! This article is a teen’s take on why students are embarrassed to be seen on Mark Zuckerberg’s social network.
Read it on The Daily Dot

Book recommendation of the week:
What Do You Care What Other People Think: Further Adventures Of A Curious Character by Richard P. Feynman, one of the greatest physicists of the 20th century. In this book, this American scientist turns into a raconteur, telling compelling stories from his own life.

Read and recommended by Frédéric Mercy, Web developer, TP1.

Happy reading!
– TP1 team

Image from Google