Weekend reading list – week of February 26, 2018

March 2, 2018

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of February 26th 2018.

Animal costumes: Cute or creepy?
There are two kinds of animal costumes: one is cute and comfy, the other is a joke worn by so-called weirdos. Why is kigurumi so popular, while the fursuit is derided?
Read it on Racked Pocket

The lonely life of a professional Youtuber
Having a million subscribers online is impressive! But being a YouTube celebrity has its downsides, like spending most of your time in front of a computer, alone. Pro Will Lenney—aka WillNE—tells us what really happens behind the scenes.
Read it on Vice Pocket

The mother of invention
Her children have changed history by reinventing fast cars and slow food, among other things. Maye Musk tells how she produced a family of super entrepreneurs.
Read it on 1843 Magazine Pocket

Hailing a flying taxi
Flying cars are only just starting to inch their way out of science fiction and into our reality. But some companies are already planning how to offer flying taxi services.
Read it on The New York Times Pocket

The intuition of AI
Academics, economists, and artificial intelligence researchers often undervalue the role of intuition in science. Writer Joi Ito explains why they’re wrong.
Read it on Wired Pocket

How drag queens can help explain the keys to good personal branding
What does RuPaul’s Drag Race​ and branding have in common? A participant’s success is greatly dependent on how much they invest in personal branding. The popular reality program inspired our Art Director Luc Brissette​ to write about building a personal brand.
Read it on our blog

In your earbuds: Le monde aujourd’hui
Chips for ladies. Men’s deodorant. What impact does gendered marketing have on your daily life? Our Brand Manager Stéphanie Lebon dishes some real talk on the radio program, Le monde aujourd’hui.
Listen to it on ICI Radio-Canada Première (In French)

This week’s favourite thing
Lacoste launches a limited-edition polo collection where threatened species hold the crocodile’s spot. The number of polos produced for each series corresponds to the remaining population sizes in the wild.

Image from MLPForums