Weekend reading list – week of January 2, 2017

January 5, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of January 2nd 2017.

Starbucks’ culture strategy
It’s never easy to align corporate strategy with a communications strategy. Specifically, the challenge is how to build a positive culture that will contribute to the credibility and authenticity of your brand or organization. Starbucks has found that sweet spot, considering the enormous success of its positioning. So how did the franchise giant do it?
Read it on Harvard Business Review Pocket

Twitter’s last hope
In case you missed it, Twitter has been hurting lately. The platform hasn’t been attracting many new users for a while now and the issue of online harassment has yet to be adequately addressed. Anil Dash, CEO of Fog Creek and an avowed Twitter fanatic, was asked by Twitter co-founder, Jack Dorsey, to propose ways to fix the network. This article outlines his recommendations.
Read it on Startup Grind Pocket

What comes after UX design?
Design is increasingly influential in the development of products and strategies. In 2016, there was a definite emphasis on design of the user experience. But since the world is constantly evolving, what kind of innovations can we expect in 2017?
Read it on Newflux (in French) Pocket

Productivity in your back pocket
Yes, there are apps to help you stick to your New Year’s resolutions. Francesco D’Alessio, marketing prodigy at FlashSticks, Newton and Evernote, has given us a tour of his top picks for mobile applications that will boost your productivity in 2017.
Read it on Be Yourself Pocket

The future of drones is…female
Of course, the drone world is dominated by men, but some companies are trying to diversify in order to extend product reach and accelerate development of drone technology. How could the inclusion of more women impact technological advancement?
Read it on Le Monde (in French) Pocket

Join our team!
2017 is going to be a big year for Havas Montréal. That’s why we’re looking for new talent in client services, strategy, analytics and UX design. If you have an entrepreneurial spirit and are committed to innovation, send us your CV and cover letter.
More details about job openings on our blog

In your earbuds: Mixergy
Andrew Warner, businessman and founder of the Mixergy website, produces a podcast to help you learn from proven entrepreneurs. Having started a highly profitable business when he was just 21, Warner is now committed to sharing his expertise and that of other industry mentors through interviews and courses.
Listen to it on Mixergy

This week’s favourite thing
We never outgrow the desire to play! Based on that, Polish photographer Michal Kulesza has created a playful and minimalistic photo series of everyday objects built with the much-beloved Lego blocks.