Weekend reading list – week of January 23, 2017
Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of January 23rd 2017.
Using VR to demonstrate climate change
The effects of climate change may not be widely visible in most places around the world, but the truth is hard to ignore in Al Gore’s new documentary, Melting Ice. In this short doc filmed in virtual reality (VR), the environmentalist politician travels across Greenland to illustrate the ravages of these natural catastrophes. The result is breathtaking. Could VR help the world better understand changes to our climate?
→ Read it on Numerama (In French) Pocket
The agency of the future
What will the ad agencies of tomorrow look like? Are we on the verge of seeing conglomerates composed of companies that straddle tech start-ups and consulting firms? Or collectives of freelance creatives? Jonathan David Lewis, Partner and Strategy Director at McKee Wallwork + Co, explores upcoming trends and concerns in adland.
→ Read it on Forbes Pocket
The resurgence of magazines
The magazine industry has been in a freefall for many years, While some experts are heralding its immediate death, others are more optimistic. Sarah Hennessy, Managing Director of MEC, foresees a resurgence of the magazine thanks to the determined and innovative efforts of some magazine publishers, such as Vogue and Wallpaper*.
→ Read it on Campaign Pocket
Where did design thinking come from?
Design thinking is considered the essential tool for simplifying and humanizing the design of new product. Although it’s been increasingly popular in recent years, it’s hardly a new concept. Applied for the first time in the 1960s, it is as innovative as newer technologies, such as Echo, Amazon’s vocal assistant. Designer, photographer and creative Jo Szczepanska tells the origin story of design thinking.
→ Read it on Medium Pocket
Insert “clickbait” here
When products or information is communicated or promoted online, it’s crucial to have a catchy title that will attract visitors and generate clicks. That’s where the term “clickbait” comes in; that is, the use of an overly dramatic title that hints at an overdose of content—but that often leaves readers dissatisfied. How can you avoid the clickbait trap and truly engage audiences?
→ Read it on First Round Review Pocket
Autonomous vehicles: hard times for car advertising
There’s a big challenge coming for ad agencies: how to sell cars once the pleasure of driving is gone? Once adrenaline is taken out of the equation? Is this the end of watching cars cruise along winding mountain roads? Stéphane Mailhiot, our Vice President, Strategy, shares a unique perspective on this evolving industry.
→ Read it on our blog
In your earbuds: The New York Public Library
Each week, the New York Public Library brings together writers, artists, creatives and intellectuals to generate ideas and constructive cultural discussions. All your favourite topics are covered, from architecture to graphic design, from diversity to the web.
This week’s favourite thing
Our Google searches for recipes, diets and cooking trends change enormously from year to year. Moritz Stefaner, a data visualization master at Truth & Beauty, has created The Rhythm of Food website to present his analysis of our food-related searches.
Image from Wikimedia Commons