Weekend reading list – week of January 26
Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of January 26.
There’s a new player in the online dating game! The concept behind Invisible Boyfriend (or Invisible Girlfriend) is simple: this new service allows you to create a virtual sweetheart, tailored to your specific tastes, who sends you sexy text messages. Why? To convince your friends and family that you’re hot stuff on the dating scene, of course.
→ Read it on Time
The Uber revolution
It can’t be denied… Uber has definitely hits its stride. In this blog post, entrepreneur Zack Kanter comments on the company’s announcement last spring, that 2,500 driverless cars will soon hit the road. He ponders the negative impact this innovation will have on 10 million jobs.
→ Read it on Kanter’s blog
Hey world travellers, have you ever wondered why YUL is the code for Montreal’s Pierre-Elliott-Trudeau International Airport? What does it mean? Why those three letters?
→ Read it on Propos Montréal (French only)
Although Beyoncé’s marketing strategy is 100%-oriented around a feminist message, many of her actions and choices have been raising eyebrows…
→ Read it on Marketing Mag
Book recommendation of the week:
#GIRLBOSS, by Sophia Amoruso, the visionary founder of Nasty Gal. This book recounts the entrepreneur’s unique and inspiring history, chronicling how she put a difficult youth behind her to create one of the fastest-growing online retailers of vintage clothing.
Read and recommended by Stéphanie Alghabra Lebon, Project manager at TP1.
– The TP1 team
Image : ÉNA École nationale d’aérotechnique