Weekend reading list – week of July 11, 2016

July 15, 2016

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of July 11th 2016.

#BlackLivesMatter, a brand opportunity?
When same-sex marriage was declared legal in the United States last year, countless brands demonstrated their support by participating in the #LoveWins conversation. Today, as the #BlackLivesMatter movement gains momentum, why do these same brands refuse to publicly support the outcry?
Read it on theDigiday Pocket

Gotta catch ‘em all, no matter where!
Virtual critters in police stations, on Broadway and in churches… The craze for Pokémon Go, a newly released augmented reality game, is palpable, pushing hordes of strangers to walk until their legs are sore in the hopes of catching all the Pokémon. Is this it? Has VR finally arrived?
Read it on Le Monde (French only)Pocket

function landing(‘on the’, ‘moon’){})()
Ever wonder what 1960s code looked like? GitHub recently published thousands of lines of the now-esoteric code that helped the U.S. land a man on the moon. Jump into the time capsule and revel in the comments developers left one another over 50 years ago.
Read it on Quartz Pocket

E-waste skyline
Unless you forgot your GameBoy or Nokia cell phone in a sock drawer somewhere, they’re probably sitting next to a pile of iPhone 3s on a mountain of e-waste. As electronic devices continue to have increasingly shorter life cycles, predictions say that we’ll soon be discarding the equivalent of 126 Empire State Buildings in e-waste (globally) every year.
Read it on The Verge Pocket

Photography in the digital era
Artist Cornell Capa affirmed 40-some years ago that photography was arguably the most contemporary art form. In 2016, this statement remains true thanks to the advent of selfies and Snapchats—much to the chagrin of some classicists. How has digitalization compelled us to reconsider how we think about photography?
Read it on The Guardian Pocket

OHMYGAWD, OhMyFest is upon us!
Follow our very own Laurent-Simon Lapierre and Marie-Pier Lessard, who will be covering Quebec’s first Youtube festival this weekend on Instragram, Facebook and Twitter!

In your earbuds: Agencies Drinking Beer
What’s an ad agency without happy hour? Kyle Racki and Kevin Springer, the co-founders of Proposify, have embraced by tradition by producing a podcast in which they discuss industry trends and challenges with a weekly guest… while sipping a cold brew, of course.
Listen to it on Itunes

This week’s favourite thing
Vacationers, rejoice! Forget leaving some boring automated message when you leave for Fort Lauderdale this summer, Spotify has got your back. Give your email correspondents a more pleasant surprise with a custom out-of-office playlist based on your destination.