Weekend reading list – week of July 3, 2017

July 7, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of July 3rd 2017.

Sex, fantasies and data
Everyone lies. This is especially true when it comes to our sex lives—on the rare occasion that the subject is broached, that is. But who can we tell these deepest secrets to, anyway? Turns out, Google already knows! Our online searches for porn reveal a lot about our deepest desires. Seth Stephens-Davidowitz, author of Everybody Lies, explains why Google is like a digital truth serum.
Read it on Vox Pocket

The gun lobby hates architecture
To describe the National Rifle Association (NRA)’s latest video ad as “controversial” and “terrifying” is an understatement. Beyond the violent language and accusations, the invective against Democrats/liberals has been superimposed over images of memorable architectural landmarks. Since when has the gun lobby been waging war against modern architecture?
Read it on Fast Company Pocket

Facebook has long been dabbling in the virtual reality game (an expertise that does not easily align with the social media’s strengths) and it now wants to jump into TV production. Netflix, Amazon and Hulu are already producing their own shows, so it was just a matter of time before other digital giants jumped into the fray.
Read it on Urbania (In French) Pocket

The myth of the “cool tech girl”
What is a “cool tech girl”? This stereotype is a young woman who works in a predominantly male environment and who, over time, gains the favour of her colleagues by not calling out sexist remarks, laughing at their dirty jokes and sharing their past-times. Why does this stereotype present a risk for the future of women in tech?
Read it on Medium Pocket

Making retailers and consumers breathe easy
Since the ecommerce boom, traditional retailers have fallen on hard times. So how can they attract more consumers to brick-and-mortar stores? The latest marketing trend in the health/well-being industry is for brands like Lululemon, Lolë and Urban Outfitters to offer yoga and meditation classes either in-store or in the great outdoors. Namasté!
Read it on Business of Fashion Pocket

When the bag is the brand star
Brands build a variety of associations in our heads… and they make those associations more concrete through the use of beloved symbols and iconic images. Stéphane Mailhiot​, our Vice President of Strategy, looks at which brands are doing it right.
Read it on our blog

In your earbuds: The British Museum
Once a month, The British Museum drops a new episode of its Membercast podcast. Hosted by artist and comedian Iszi Lawrence, this series presents interviews and excerpts from some of the best conferences delivered at the Museum. An absolute treat for lovers of art, history and culture!

This week’s favourite thing
Everyone loves satire, right? Targeting advertising professionals—a tribe that’s known for taking itself a little too seriously—Sous-sol aux nouvelles is a new Facebook community that offers a biting parody of the popular Grenier aux nouvelles.

Image from Emojipedia