Weekend reading list – week of July 4, 2016

July 8, 2016

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of July 4th 2016.

Instagram ❤️ businesses
No need to pay popular Instagrammers the big bucks for sponsored posts! In recent months, Instagram has evolved to expand its functionalities and enable brands to reach their target markets more directly. So does your brand still need influencers to promote a campaign?
Read it on Fast Company Pocket

Design and diversity in 1968
In 1968, journalist Dorothy Jackson interviewed five talented black designers about their arduous journey through the design world. As part of a survey on diversity and design, Print Magazine has reprinted Jackson’s article 50 years later. What has changed?
Read it on Print Magazine Pocket

The more we change, the more we stay the same
Why do we like the things we like? Some say it’s because we seek out what’s familiar. Others say it’s because we’re told to like it. When confronted with a trendy new product, are we more influenced by how familiar it feels or by the fact that it’s new? And more importantly, is it possible to predict how our tastes and interests will evolve over the next 10 years?
Read it on The Guardian Pocket

Together women can
How can be correct male-female inequalities in the workplace? Writer and activist Lena Dunham sat down with Facebook COO Sheryl Sandberg to explain why women should work together and the kind of magic this mutual aid could generate for the world.
Read it on Lenny Letter Pocket

The podcast economy
According to a study, only 22% of Americans knew what a podcast was in 2006. Ten years later, that statistic has climbed to 55%. The number of podcast listeners continues to rise and investors have perked up. In this article, Xavier Kronström Richard, social media editor at Radio-Canada, explains why this digital platform has exploded.
Read it on CMF Trends Pocket

In your earbuds: Can creative writing be taught?
Creative writing courses are designed to help aspiring writers find a voice, but how does the process work? What are the advantages and disadvantages of taking this kind of class? Can creativity even be taught? (French only).

This week’s favourite thing
Almost 400 years after his death, there’s a new artwork by Rembrandt. Well, sort of… After his artistic DNA was distilled through high-res 3D scans of his works (150GB worth), a 3D printer then generated a new artwork that could fool even the most fervent admirer of the great Dutch painter.