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Weekend reading list – week of June 19, 2017

June 23, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of June 19th 2017.

Fidget-spinning your brand
You either enjoy a fidget spinner or roll your eyes every time you see one. Regardless of where you fall on the spectrum, the popularity of this new obsession with users both young and old cannot be denied. Furthermore, fidget spinners have reached the top of the 2017 toy list, but without the big marketing budget. What can brands learn from this story?
Read it on Better than sure Pocket

The future of drone technology
Originally a military technology, drones have now infiltrated the consumer market. In fact, the military is increasingly paying attention to consumer-drone technology in an effort to improve the reliability and cost of their own drones. What’s next for drones?
Read it on The Economist Pocket

Is Apple a TV network now?
In an effort to boost its offer for Apple Music subscribers, Apple has jumped into the world of original programming with its first series, Planet of the Apps. Is this tech giant really looking to start its own TV network? If so, Hollywood producers are salivating at the prospect.
Read it on Hollywood Reporter Pocket

A new face in American beauty
Born in a refugee camp in Kenya, Muslim model Halima Aden now walks the runway and graces the covers of fashion magazines, including the July 2017 issue of Allure. Able to look beguiling or innocent, depending on the tilt of her head, the hijab-wearing model could easily be mistaken for a symbol, but Aden is, above all, living the life of a 19-year-old girl.
Read it on Allure Pocket

When banking gets literary
France’s Groupe BPCE (Banque Populaire et Caisse d’Épargne) has published its annual activity report… in the form of a short story. Composed by French writer Jean-Pierre Montal, the story—entitled “L’intrigant Monsieur Langley”—is divided into 11 short chapters. Why did Groupe BPCE take this creative turn? And will other companies join the trend for their future reports?
Read it on Groupe BPCE (In French) Pocket

In your earbuds: Kill Your Darlings
Australians Rebecca Starford and Hannah Kent founded Kill Your Darlings, an independent cultural magazine that celebrates both high- and low-brow culture, in 2010. The co-publishing directors also produce and host a podcast by the same name that shares writing advice, interviews with writers and how to live a more creative life.

This week’s favourite thing
Drake’s lyrics give us all the feels, but even more so now that they’re being immortalized in icing. Joy The Baker, already notorious for baking creations worthy of the Ultimate Cake Off, is adding lyrics from the Canadian rapper to her cakes.

Image from The Cut