Weekend reading list – week of June 20, 2016
Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of June 20th 2016.
“Big data is people!”
Each day, humans collectively generate 2.5 quintillion bytes worth of data, comprising everything from the hundreds of likes on a cat video to the banana case you just purchased online. This sum total of our clickstreams is more personal and human than we think.
→ Read it on Aeon Pocket
Supercomputer juror at Cannes
What if algorithms could judge creative content? Or even produce it? Is the creative economy truly safe from machines? What if your next creative director was an AI? Stéphane Mailhiot introduces Watson, a supercomputer juror that can predict who will walk away with a Cannes Lion and who will leave empty handed.
→ Read it on theTP1 blog Pocket
Lonelygirl15: A pioneer in the vlogging world
In the early years of online video, Miles Beckett, a versatile business man, and scriptwriter Mesh Flinders jumped on a golden opportunity. Inspired by the vast potential of YouTube and the emergence of vlogging, they created Lonelygirl15, a scripted web series featuring a compelling teenage girl who would revolutionize the web.
→ Read it on The Guardian Pocket
Journalists on the podium
During international sporting events, like the upcoming Olympics, athletes are not the only ones competing. Journalists also go head-to-head in the arena, but medals are not the goal—information is. Privileged access and broadcasting rights are won by the media player with the biggest budget.
→ Read it on Ina Global (French only)Pocket
Motivating with creative job titles
Job titles are more than simple indicators of status and salary. They also communicate our talents and potential. Dan Cable, a professor at London Business School, has demonstrated the energizing effect that creative job titles can have on workers.
→ Read it on Harvard Business Review Pocket
In your earbuds: Bêtes de pub
Arnaud Granata, Vice President, Director of Content and Editor-in-Chief at InfoPresse, and Stéphane Mailhiot, Vice President, Strategy at Havas Montréal, track patterns and deconstruct the fabulous worlds of advertising, marketing and media.
→ Listen to it on ICI Radio Canada Première (French only)
This week’s favourite thing
Sunspring is the first science fiction short film written by—wait for it—an algorithm. The script written by an AI named Benjamin is incoherent and eccentric… Or, the perfect B movie!
Please note that the top 5 will not be posted next week due to the holiday. Enjoy your vacation!