Weekend reading list – week of June 6, 2016

June 10, 2016

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of June 6th 2016.

More is more
Legendary architect Ludwig Mies Van der Rohe was quoted as saying, “Less is more”. Historically, more ornate movements like rococo and art deco slowly gave way to a minimalism inspired by Scandinavian or Japanese design. Journalist Rebecca Huval has written an ode to more excess, abundance and anarchy in design. Is the era of simple design truly behind us?
Read it on Communication Arts Pocket

The Sephora effect
When it comes to buying beauty products, female Millennials are sceptical shoppers, demanding to test results before purchase and a better product selection. They are also greatly inspired by YouTube and Instagram. Trends that Sephora has understood and built into its business model.
Read it on Racked Pocket

The angel in the house
Still believe that the perfect 1950’s housewife is a thing of the past? She’s alive and well on social media. Now a career woman, marathon runner and herald of good taste, this updated version is happy to be a stay-at-home mom and share her experiences on Instagram (hashtagged, of course).
Read it on Le Monde (French only)Pocket

Smartwatches, still not a thing
When smartwatches first launched, market analysts were optimistic. This new gadget, half fashion accessory, half smartphone was supposed to seduce the masses. But that just never happened. Why?
Read it on 1843 Magazine Pocket

Fake news sites
How is it that, in 2016, journalists keep getting hoodwinked by fake news websites that post bogus stories? Is it a lack of digital savvy? Or just sloppy journalism?
Read it on Columbia Journalism Review Pocket

A new page in our history
On June 7, the international advertising group HAVAS announced its acquisition of TP1, the Montreal-based digital agency. Jan-Nicolas Vanderveken, President and Founder of TP1, writes a personal account of how this decision was reached.
Read it on the TP1 blog Pocket

This week’s favourite thing
Audio cassettes are NOT dead. In fact, National Audio Company, the last company manufacturing cassettes in the U.S., has seen sales increase since 2015. Time to dig out your old yellow Walkman and beatbox. Cassettes are back, baby!