Weekend reading list – week of March 23

March 27, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of March 23.

The end of apps?
How many apps do you use every day? Not many, right? According to a recent ComScore study, most smartphone users spend the better part of their time on the same apps and rarely download new ones.
Read it on Time

Nike vs. Adidas
“The U.S. is 40% of the world’s sneaker market (sales revenues) and 100% of the world’s sneaker culture. To win the world, you need to win the U.S.,” analyst Matt Powell recently explained. Read this article to learn more about Adidas’ strategy for recapturing its ‘cool’ factor.
Read it on Wall Street Journal

Flying low
Amazon is criticizing the Federal Aviation Administration for its slow progress on policy regulating the commercial use of drones… And with good reason!
Read it on Forbes

Penis, penis, penis
The latest Internet phenomenon (in the same category as Ship Your Enemies Glitter): Penised. This company offers a rather unusual service: turning the logo of your enemy into a penis! Among the examples on their website, the Airbnb logo was probably the easiest to transform.
Read it on Penised

Iceland’s DNA
With a relatively homogeneous population of 320,000 inhabitants, Iceland is a geneticist’s dream. A new experiment combining advanced technology, medical databases and big data is showing us how DNA analysis on a large scale can impact the future of medicine.
Read it on LA Times

Book recommendation of the week:
In Well-Designed: How to Use Empathy to Create Products People Love, the author posits that empathy is the key to creating successful products that people will love.


Read and recommended by Jan-Nicolas Vanderveken, Founding partner, TP1

Happy reading!

  • TP1 team

Image from Google