Weekend reading list – week of March 30

April 2, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of March 30.

“It’s not normal to always succeed”
As a teaser for Fail Camp Montréal, a conference about failure happening at the SAT on April 17, cllbr has launched a series of podcasts featuring industry leaders. In addition to Marc-André Lussier, the film columnist at La Presse, you can also hear Philippe Lamarre, President of Toxa and Urbania, talk about failure.
Listen to it on cllbr (French only)

Meerkat’s (false) success explained
Meerkat was lauded as THE hottest discovery at SXSW 2015, but truth is, it never became the success that media had touted it would be. In fact, the app’s highest ranking on the U.S. iPhone downloads chart was #140. So where did all the hype come from? Exaggerated coverage from influential media sources, of course. Or the “This Reputable Site Talked About It, So It Must Be Good” effect. How have we not learned this lesson yet?
→  Read it on BGR

Impulse buys: blame it on your neurons
According to The Atlantic, we can now blame our impulsive buying habits on our brains! This long read article explains why buying a desirable item at a great price can turn into a compulsive habit, all backed by neurological studies, of course.
Read it on The Atlantic

Action not required
Before, renting a movie required you to get up, go to the video rental place, chat with an employee and then carry the movie home. Today, a couple of clicks does the trick. There are countless tech companies that have built their business model around “on demand”. In this article, journalist Lauren Smiley explores the duality between the Internet’s potential for social interactions and yet, how new companies are no longer requiring human contact for the purchase of goods and services.
Read it on Medium

Buy experiences, not things
A recent study says that investing in experiences (travel, an afternoon at the museum, trying a new restaurant, etc.), rather than buying material goods, will make us happier humans in the end.
Read it on FastCompany

Book recommendation of the week:
It’s complicated, by Danah Boyd, looks at the way in which teens communicate through social networks. Do platforms, such as Facebook, Snapchat, Twitter and Instagram, impact the quality of a teen’s life? The author, an expert in technology and youth culture, dispels some myths in this book, which is available, in its full length, online.


Read and recommended by Sylvain Letellier, Team leader, research and performance, TP1.

Happy reading!

  • TP1 team

Image from Google