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Weekend reading list – week of March 6, 2017

March 10, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of March 6th 2017.

That California magic
Exuberant, innovative and forever sunny, there’s no other state like the Golden State. From La La Land to Baywatch, It’s a magical image that’s been immortalized in song, films and TV. According to Jeff Buchman, a professor at the Fashion Institute of Technology, the California myth is deeply embedded in our imaginations. How is this iconic vision of America influencing national trends and the fashion industry, in particular?
Read it on Racked Pocket

Let’s make the industry 50/50
There’s a lot of talk about parity in the ad industry, but what can we concretely do to make it happen? The Let’s Make the Industry 50/50 initiative was founded by the Art Directors Club to encourage equal participation for men and women in juries, boards of directors, panels and speaker line-ups in the communications and marketing industry.
Learn more about the 50/50 initiative Pocket

The Foursquare guide to survival
In 2010, Foursquare was a big thing: the app was growing in popularity every day and, in terms of innovation and success, some were comparing it to Facebook and Twitter. Three years later, the glory days had faded and experts were heralding its imminent demise. However, Foursquare continues to line the pockets of its shareholders today. Against all these odds, how has this company managed to stay relevant?
Read it on The New Yorker Pocket

Teens without phones
It’s a fact: youth are far more addicted to their cell phones than any other age group. But with a few exceptions! In a French high school where it’s near impossible to find a student without a portable device of any kind, two such exceptions were found. What motivated them to break away from the crowd?
Read it on Rue89 (In French) Pocket

Vancouver’s boring logo
Sometimes, too little is just too much. Despite the countless resources available to help design new logos—guides, Pinterest #inspo accounts, expert guidelines, etc.—people continue to fall into this trap… including the nice folks at the City of Vancouver. Lindsay Brown, a designer and the Founder of Ouno Design, has a few criticisms about the new logo for this beloved British Columbian city. Mostly, that it lacks originality and “punch”.
Read it on Ouno Design Pocket

Women and entrepreneurship: Finding balance
#Sponsored
In celebration of International Women’s Day, we invited Jessyca Houle to give a presentation about the highs and lows of being an entrepreneur, while also managing a young family. This owner of Boucle et papier, a luxury stationery boutique in Montreal’s Mile End then shared her thoughts with the founders of Beatrice Media for a special episode of the BeaCast podcast.

In your earbuds: Revision Path
The Revision Path podcast, created and hosted by Maurice Cherry, a renowned creative, features black designers and developers from all over the world. Each episode explores the career path and insights of a new guest.
Listen to it on Revision Path

This week’s favourite thing
Last July, we shared a Kickstarter campaign to print a limited edition of the 1974 CBC/Radio Canada Graphic Standards Manual, written by Burton Kramer. This year, lovers of design and Canadiana can finally get a copy! Or if you’re more of the visual type, this documentary about the history of Canadian graphic design, to be released in September, will also delight.

Image from Alpha Coders