Weekend reading list – week of May 11

May 15, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 11.

Real teens of Silicon Valley
This article for California Sunday Magazine, by Nellie Bowles and Michael Schmelling, offers an inside view of ambitious teens working for start-ups in Silicon Valley. Sleepless nights, vegan Mexican food, parties and big bucks.
Read it on California Sunday

What is the most effective marketing formula in 2015?
Can science provide the answer? How does months of analysis stack up against our unconscious decisions during the purchase process? We are bombarded by messages all day long, so how can advertising truly stand out?
Read it on the Hubspot blog

The man who made the web accessible
We all know who Bill Gates, Mark Zuckerberg and Jeff Bezos are, and what they did to change the world. But do you remember what Marc Andreessen did for the web? In 1996, at the tender age of 24, Andreessen made the cover of Time Magazine, barefoot and sitting on a throne. Learn more about one of the creators of Netscape.
Read it on

Your brain: the interface of tomorrow
Even as prototypes of prostheses controlled by the brain are appearing, others are working on implants that integrate with the brain. In the U.S., DARPA is testing a F-35 simulator that’s guided by the user’s thoughts. Ramez Naam, the author of five books on the subject, explains the impact of this technology on our future.
Read it on SingularityHUB

Is the web a diverse landscape?
For many, Silicon Valley instantly springs to mind when we talk about the web. The Venice Biennale presents a portrait of how technology has evolved and its impact on diversity and art, including how small fish are looking for a voice in a great big online sea.
Read it on e-flux journal, 56th Venice Biennale

Book recommendation of the week:
Data and Goliath. Our personal information is everywhere. Data can tell if you’re going to have a baby, if you’ve lost your job or if you’re planning a trip. Where does this data come from and how much are we giving away in order to access tools that simplify our lives? A book that might change the way you view your favourite devices.


Read and recommended by Édouard Bourque-Trudeau, Intern in the strategy team, TP1.

Happy reading !

– TP1 team

Image from Wikipedia