Weekend reading list – week of May 2, 2016

May 6, 2016

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 2nd 2016.

Getting inside “Emojigeddon”
Unicode Consortium is the global organization established to develop standards for translating alphabets into code that can be read by all computers and operating systems. But there’s an internal rift threatening to tear it apart. One part of the team remains invested in the organization’s original mission (that is, coding lesser-known languages), while another faction seems more interested in developing a more modern language: emojis. Who will win the war?
Read it on Buzzfeed Pocket

A new perspective on work
Kate Kiefer Lee, Director of Communications at MailChimp, has written an article for The Manual (an online and print magazine about web design) about the importance of developing a view of the world that goes beyond your area of expertise. Is your vision of the world being influenced by your professional industry… without you even noticing it?
Read it on The Manual Pocket

Not on the same boat
Sunbathing by a private pool on a cruise ship or visiting Walt Disney World after business hours is not a privilege available to many. But the tourism industry is increasingly exploring similar products for the more affluent traveller. After all, billionaires can’t enjoy the same activities as millionaires do! Nelson D. Schwartz, a financial journalist at The New York Times, asks, is this trend a new kind of branding or is it creating a money-based caste system?
Read it on The New York Times Pocket

How to make money with teatoxes
Think tea is just for little old ladies? Think again! The laxative tea–or teatoxes–market is cut-throat competitive and promoting teatoxes has become one of the fastest growing businesses on Instagram. In fact, to leverage the power of influencers, many companies are ready to pay nearly a quarter million dollars per photo. Who’s looking like an old lady now?
Read it on Racked Pocket

Consumer obsessed
Four years ago, Brett Kopf, co-founder of the education start-up Remind, compiled a list of 500 professors who use Twitter. He then contacted each one of them and even met about half of them via Skype or over coffee. The idea was simple: to listen to what these future clients had to say about developing a product they could find useful. Today, Remind is used by more than half of U.S. schools, but it continues to adopt a consumer-obsessed approach. Listening can be a very profitable activity.
Read it on First Round Review Pocket

The Faita family: Entrepreneurship in their DNA
As part of a campaign by the Business Families Foundation to raise awareness about and celebrate intrapreneurship, TP1 has created this video about the Faita family.
Watch it on Vimeo Pocket

In your earbuds: Beyoncé’s making lem🍋nade
You would have to be in a coma to have missed the launch of Beyoncé new visual album, Lemonade. Kevin Allred is a lecturer in Women’s and Gender Studies and American Studies at Rutgers University. Since 2010, he has been giving an interdisciplinary class called Politicizing Beyoncé to look at the racial, sexual, economic and political tensions in modern society that Beyoncé leverages in her music and career. Tune in to hear this pop music scholar talk about the social impact of Ms. Carter’s latest album.