Weekend reading list – week of May 22, 2017

May 26, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 22nd 2017.

Master of None is master of culture
**Spoiler alert** There’s a lot more to Master of None than meets the eye. Beyond its heart-wrenching realness, the newest season of Aziz Ansari’s Netflix show is also—unsurprisingly—a cultural masterpiece, paying gracious tribute to some of the best films ever made. Noel Murray, journalist and film fanatic, compiled a list of references in season two for those of you who have already finished it (which should be all of you).
Read it on Vulture Pocket

Forget gluten, digital is the new boycott
If your friends have banned smartphones at restaurant tables or if someone you know is taking a “digital detox”, then you’ve encountered the first signs of the digital resistance. What sounds like a new superhero movie is actually an up-and-coming trend, according to Angus Harrison, journalist for Vice UK. Should this counterculture movement gain speed, how can we make sure our online content is seen?
Read it on Vice Pocket

Cartoons + corporations = ❤?
The connection between an animated feline and a peroxide brand may not be obvious to the ordinary person, but, it works. Created by the Slovenian duo Samo and Iza Login of Outfit7, the Talking Tom Cat, originally a children’s game character, is a worldwide hit. While the cat’s recent purchase by a Chinese chemical company may seem odd at first glance, it’s not the first pairing of its kind.
Read it on Bloomberg Pocket

The implications of big data in Quebec
The crude oil empire has crumbled… Big data is now the world’s most valuable resource! A controversial hot topic in recent years, big data is undeniably precious. It’s easy to see how big data could prove useful to international corporations and world powers, but how can Quebec take advantage of its influence on a smaller scale?
Read it on L’actualité (In French) Pocket

Books with “Girl”
The Girl on the Train. Gone Girl. Girl with the Dragon Tattoo. Although books with a “girl” in the title make up a tiny fraction of all books published, they somehow appear again and again on bestseller lists. Writer Emily St. John Mandel (author of four novels, none of which contain “girl” in the title) sifted through the data on Goodreads to find out if publishers are simply banking on the success of “girl” titles to sell more books.
Read it on FiveThirtyEight Pocket

Feeling less bad about using badly
Every two weeks, our copywriter and translator Adriana Palanca publishes a language tip on how to improve your spoken and written English. In the last edition, she tackles the critical difference between bad and badly.
Read it on our Facebook page

In your earbuds: ICI Radio-Canada Première
The new President of Cirque du Soleil, Daniel Lamarre, has had quite an impressive career. How does one start out as a journalist and end up head of the world’s most famous circus entertainment company? Lamarre discusses his path with Stéphan Bureau, journalist and host of Les Grands Entretiens.
Listen to it on ICI Radio-Canada Première (In French)

This week’s favourite thing
On the fence about buying a house? What if that house came with a year’s worth of free avocado toast? One Australian real estate agency really knows how to talk to its target market. #RealEstateIn2017

Image from The Fader