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Weekend reading list – week of May 23, 2016

May 27, 2016

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 23rd 2016.

Storygaming
According to game designer and writer Naomi Alderman, video games could become the best medium for storytelling in our time, if only the art and technology worlds could stop arguing and learn how to work together.
Read it on The Guardian Pocket

Saving lives with typography
ANNOUNCING A GREAT INNOVATION IN WEATHER REPORTING. That is, the U.S. National Weather Service (equivalent of Environment Canada) has decided to stop publishing forecasts and weather warnings in all caps. Why? As noted by journalist, developer and designer Lena Groeger, people associate all-caps text with YELLING.
Read it on Propublica Pocket

Digital Economics 101
61% of Americans don’t know what “crowdfunding” means and 73% have never heard the term “sharing economy”. What does that say about our society? In a time when politicians are grappling with how to regulate companies like Uber and AirBnB, are citizens even equipped to understand what’s at stake?
Read it on Pew Research Center Pocket

Evolution=innovation
In this opinion piece, Jean-Jacques Stréliski, Associate Professor in the Marketing Department at HEC Montréal, ex-Vice President of Publicis Montréal and co-founder of Cossette Montréal, explains why the pursuit of innovation is the driver of social change.
Read it on Gestion HEC Montréal (French only) Pocket

Dementia and the web
Here are some golden design rules: Limit the number of choices to make, build navigation tools that are easy to use, help users complete their task. Simple, yes? Now consider this: With an increasing number of users facing dementia, how can we help them navigate online?
Read it on Smashing Magazine Pocket

In your earbuds: Sponsored “influencer” blogs
Fascinated by the potential of the blogosphere, Julia Mateian decided to launch a blog—The 26th Look—as part of her master’s program in marketing. In this podcast, Mateian, along with Aurélie Sauthier, President of the Made In agency and Arnaud Granata, Editor of Infopresse, tell Catherine Perrin why bloggers are the new trendsetters.
Listen to it on ICI Radio-Canada Première (French only)

This week’s favourite thing
A branch of Sainsbury’s, the English supermarket chain, recently posted an ad looking for an artist to paint a mural for free. Free creative work in exchange for visibility, sound familiar? Then you’ll love this artist’s reply!