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Weekend reading list – week of May 29, 2017

June 2, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 29th 2017.

Marijuana on the catwalk
Luxury brands have already played with paisley, polka dots, gingham and stripes, but what will the next big pattern for silk scarves be? A cannabis leaf! From Alexander Wang to Jeremy Scott, many designers are being inspired by the pro-pot movement. Now that Canada is ready to make weed legal, will our country finally become a fashion capital?
Read it on Business of Fashion Pocket

When advertising uses everyday people
Individuals are in a large, empty room (it is clearly stated that they are not actors). A facilitator asks questions. The participants reply, their expressions intrigued. And then the big reveal. The walls open to reveal a shiny new car. BAM! The participants seem surprised. Chances are, you’ve already seen this Chevy ad featuring average citizens impressed by the vehicle in question. What happens during the filming of an ad starring “ordinary people”?
Read it on AV Club Pocket

Mozzarella King keeps it on down-low
James Leprino is the Mozzarella King, providing the cheese for giant U.S. chains like Papa John’s, Pizza Hut and Domino’s. Described as the “Willy Wonka of cheese”, this billionaire also prefers to be secretive. Nonetheless, Chloe Sorvino, a journalist for Forbes, has managed to write a history of his empire. How can you become a billionaire and still remain so elusive?
Read it on Forbes Pocket

The cultural cachet of “Designed in California”
When you’re looking for a pair of high-quality leather shoes, you’ll naturally look for the “Made in Italy” stamp. But when it comes to design and technology, does “Designed in California” elicit the same associations with quality and innovation? The Design Museum in London is attempting to answer that question with an exhibition called, California: Designing Freedom.
Read it on Dezeen Pocket

Not all fashion blogs are made for Instagram
Fashion blogging is most commonly associated with Instagram—but is it, necessarily, the best platform for growing a personal brand? According to Gabrielle Lacasse, the woman behind Dentelle+Fleurs, a six-year-old fashion and lifestyle blog, the answer is no. This very popular blogger explains why she is making the switch from Instagram to YouTube.
Read it on Dentelle+fleurs Pocket

I’m too lazy to think of a good title
#Sponsored
Off the top of your head, can you tell me your best friend’s telephone number? Or how about writing “exaggeration” without the help of spell-check? Our copywriter, Adriana Palanca, can’t either. How can we create content to reach increasingly passive brains?
Read it on our blog

In your earbuds: The NerdWriter
Humour is complicated. Sometimes, fart jokes just won’t cut it. Are there any magic tips? Writer Evan Puschak, who produces content for the YouTube channel, (The NerdWriter), has broken down the formula that comedian Louis CK uses to write his jokes.
Listen to it on YouTube

This week’s favourite thing
If you love Game of Thrones, you’re up-to-date with the TV series and you need a fix before Season 7 starts, why not revisit the deaths of all your favourite (and most hated) characters in an illustrated pop-up book by artist Hannes Sommer. Each death is illustrated in surprisingly creative ways.

Image from Medical Marijuana (EU)