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Weekend reading list – week of May 4

May 8, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 4.

Disney’s plan to get you interested (but not too much) in Star Wars
Star Wars is a perfect example of multi-platform intellectual property: movies, TV series, toys, video games, books, Lego, etc., targeting consumers of all ages. To mark the release of the first movie in the franchise’s third trilogy, Disney has prepared a marketing plan that will foster interest, but not supersaturate the market.
Read it on Polygon

McDonald’s Australia inspires McDonald’s USA
The fast food giant may be faltering in the U.S., but it’s thriving Down Under. McDonald’s restaurants in Australia feature a fresher design, interactive menus, table service, a la carte burgers and numerous other innovations that will soon start appearing south of the border.
Read it on Business Insider

Have you heard about unboxing?
No? And yet, at least one out of every five Internet users has watched it on Youtube. “Unboxing” videos feature someone unwrapping a product from its packaging and describing its contents. It’s an Internet craze!
Read it on FMC Veille

Rethinking Mondays
Monday doesn’t have the same kind of hype of Friday. Is it possible to “redesign” Monday to make it more exciting? The international design company, IDEO, took on the task and generated some great ideas for making Mondays less awful.
Read it on Wired

Fetishism and big data
By next year, there will be more than a million fetish videos online, but the recession and price hikes may be turning people off. Among 900 current categories (as opposed to just 100 in 2005), what are the 40 most popular keywords? Martin Robbins explores these questions and more through the visualization of big data about fetishes.
Read it on The Guardian

Book recommendation of the week:
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business. We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet. This book provides a framework to achieve constraint-driven problem solving.

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Read and recommended by Jan-Nicolas Vanderveken, President and Founding partner, TP1.

In your earphones :
While you breathlessly await release of the new album, “Why Make Sense”, on May 18, the undeniably hot Hot Chip has released a single, “Huarache Lights”. Catch them at Osheaga this August!

Recommended by Grey Recanati, Project Manager, TP1.

Happy reading (and happy listening!)

– TP1 team

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