top5-9mai-reg

Weekend reading list – week of May 9, 2016

May 13, 2016

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of May 9th 2016.

Herman Miller, graphic design and the company picnic
In 1970, Herman Miller hired Steve Frykholm as the company’s first graphic designer. His first assignment was to design a poster for the company’s annual picnic. At the time, he had no idea that his design for that poster (and all subsequent ones) would be featured in an exhibition at New York’s Museum of Modern Art (MoMA). Meet Herman Miller’s poster boy!
Read it on Why Magazine Pocket

How to empower women through advertising
“Ads that empower women don’t just generate impressions, they leave them. They are more likely to be seen, shared, and remembered,” explains Susan Wojcicki, CEO of YouTube, making these effective ads a tremendous new opportunity for savvy brands.
Read it on Think with Google Pocket

Branding breakfast
You’ve heard it a million times. Breakfast is the most important meal of the day. This slogan, created over 70 years ago by General Foods, is still going strong in pop culture.
Read it on Priceonomics Pocket

In Frenglish, please.
Many musical groups in Quebec sing in a mix of English and French, but the Dead Obies recently caused quite the kerfuffle. Is Frenglish a natural outgrowth of their multi-ethnic and multilingual reality? Or a threat to the French language in Quebec? What do English-speakers have to say? Julie Sedivy, a professor and linguist in Calgary, chimes in.
Read it on Nautilus Pocket

Marketing: Creativity and research
Is it time for agencies to rethink the relationship between research and creativity? Research is a sure thing, providing concrete statistics that support creative work in presentations. Without a creative idea, research loses its direction. Without research, creative work will likely miss its mark. Should these two disciplines be executed as a relay race? Or as a three-legged race?
Read it on Contently Pocket

In your earbuds: Thank You Creativity
You don’t need to go to France to enjoy the Cannes Lions experience. Inspired by the Thank You Creativity conferences, this eponymous podcast tells the behind-the-scenes stories of the year’s best campaigns.

This week’s favourite thing
When was music still good? Indulge your ears (and your eyes) with Polygraph’s survey of every top five hit from BillBoard Magazine over the last 60 years. Which decade is your jam?
Try it on Polygraph