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Weekend reading list – week of November 13, 2017

November 17, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of November 13th 2017.

What’s your strategy for weedvertising?
July 2018. The new 4/20. A pivotal moment in our nation’s history. A dream come true for cannabis aficionados. But while we wait for pot to be legalized in Canada, advertisers have work to do. Promoting marijuana on TV, radio and social media will be a delicate affair… if it’s even permitted, that is. What are our responsibilities as marketers?
Read it on BFM Business (In French) Pocket

A world without Gawker
The Weinstein, Spacey and Louis CK controversies have rocked us all. However, the “gossipy” website Gawker was talking about these men and their behaviour years ago. Looking back, now that the rumours have proven to be true, the journalistic integrity of Gawker is feeling a lot less doubtful. How did Gawker, which started as blog, become a reliable source of information? And is it worth resurrecting?
Read it on Vanity Fair (In French) Pocket

Alcoholism: there’s an app for that!
The wave of products and services designed to boost our health and well-being has led to the creation of Triggr, an application that helps users stop drinking (or even just drink less) through a system of rewards. A promising tool or a tool that over-promises? Journalist Laura Feinstein searches for the answer.
Read it on Vice Pocket

Baby-boomers have all the $$$
Things we know about Millennials: 1. Brands and the media are obsessed with them. 2. Gen Y has no money. So why do we target Millennials and ignore older consumers with wealth? Dave McCaughan, a marketing thought leader in Asia, thinks there’s more money to be made with Boomers.
Read it on Mumbrella Pocket

The search angels of Facebook
Facebook is an incredibly useful tool if you need to track down a stranger. Admit it… We’ve all used it to find that handsome stranger in the metro or a friend from elementary school. That said, your mad “stalking” skills can’t compete with those of the Search Squad, a Facebook group that helps reunite adopted children and their biological parents. Ann-Derrick Gaillot features their process and why they chose to offer this service.
Read it on The Outline Pocket

In your earbuds: The Moonlight Club
Did you know that our Director of Strategy, John Pankert, is also the bassist for The Moonlight Club? This Montreal rock’n’roll band has just released a new single, A Little Too Easy. Worthy of playing on a loop!
Listen to it on YouTube

This week’s favourite thing
A Plastic Mobile project inspired by Canada’s 150th anniversary, the book Your Turn: Powerful Thoughts from Today’s Women to the Next has compiled the stories of 150 Canadian women. Each contributor shares her advice for the next generation of women leaders and the best part is—wait for it—the book is free!

Image from Complex