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Weekend reading list – week of November 16

November 20, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of November 16.

Peace for Paris
Were you one the of people who, with one click, superimposed their Facebook profile photo with a transparent image of the French flag last week? Romain Ligneul, a neuroscientist and researcher, asks some good questions about how social media influences our political behaviour.
Read it on Rue89 (French only) Pocket

Building websites one component at a time
When creating a website, we commonly proceed one page at a time. According to developer Charlotte Jackson, this is the wrong approach. She suggests that instead of thinking about pages, we rather develop the design one component at a time.
Read it on A List Apart Pocket

This past November 10, Hollywood actor Shia LaBeouf parked himself in a movie theatre for 72 hours and watched all of his movies, back to back, sharing his reactions on the web in real time. Journalist Tasha Robinson explains why this artistic project, halfway between voyeurism and contemplation, was an extraordinarily successful stunt.
Read it on The Verge Pocket

Millennials, fashion and media
Writer Vikram Alexei Kansara explains how Refinery29 , Dazed and i- D, three fashion magazines that target Millennials, continue to maintain mindshare with this culturally influential group.
Read it on Business of Fashion Pocket

Tour Broadway one font at a time
New York-based creative director Ksenya Samarskaya is crazy about typography and architecture, and she found a way to write an article about both. Follow her on a typographical tour of Manhattan’s Main Street!
Read it on Hopes & Fears (French only) Pocket

Fromagerie Bel selects TP1
TP1 will be the national digital agency for three key brands: Boursin, Mini Babybel and La Vache qui rit.
Read it on Pocket

Reading recommendation of the week :
The Art of the Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter. Occasionally, a great idea comes around that sells itself. But most of the time, people need to be convinced of an idea’s merit. This engaging and funny book by professor and consultant Peter Coughter presents the tools that he’s developed to help marketing and advertising professionals deliver a persuasive pitch.

Recommended by Kim Boulanger-Rousseau, advisor and member of 15×15.

In your earbuds:
What is the purpose of photography in this day and age? How have digital and social media changed it? With the democratization of smartphones, are we all becoming photographers?
Listen to it on France Culture  (French only)

Happy reading!

– The TP1 team