Weekend reading list – week of October 12

October 16, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of October 12.

Branding, public relations and Nicki Minaj
You can think what you like about Nicki Minaj, but one thing is clear: today’s hottest female rapper has meticulously crafted her own image and been able to maintain it. Despite the shocking statements and Twitter feuds with fellow pop artists, the star is a perfect example of how to control your brand and communications.
Read it on The New York Times

Monochrome fashion
These days, the world’s biggest consumers of luxury goods come from Asia and the Middle East. So why is it that fashion shows and magazine covers nearly always feature white models? Is it time for the fashion industry to diversify its image?
Read it on Business of Fashion

The art of getting lost
In 2015, even without any sense of direction, it’s nearly impossible not to find your way. With GPS and all sorts of location-based apps constantly within reach, is it still possible to get truly lost? And what, if anything, are we missing out on?
Read it on BBC Magazine

A start-up with its eyes on the election
Although Americans aren’t heading to the polls until November 2016, Hillary Clinton’s presidential campaign is well under way. Since today’s elections are not just about ideas, Eric Schmidt, Executive Chairman of Alphabet, created a start-up, The Groundwork, to help the former secretary of state win the day.
Read it on Quartz

A new chapter in our relationship with reading
Journalist Craig Mod compares the evolution of the Kindle with our attachment to physical books to answer the following question: can e-books as we know them today ever really replace printed books?
Read it on Aeon

One for all and all for one
A source of inspiration and information, Devenir entrepreneur is a platform dedicated to the many facets, challenges and joys of being an entrepreneur. It is the creation of a group of entrepreneurs—including Jan-Nicolas Vanderveken, President of TP1—and key players in entrepreneurship: National Bank, the Caisse de dépot et de placement du Québec and Desjardins, all working together to take concrete action to foster the entrepreneurial leaders of tomorrow.
Read the interview with on Devenir entrepreneur

Reading recommendation of the week :
Rework by Jason Fried and David Heinemeier-Hansson. Jason Fried and David Heinemeier-Hansson are not your typical entrepreneurs. In Rework, they turn the most widely accepted words of wisdom on creating, developing and managing businesses on their heads. According to the authors, planning is useless, you don’t learn anything from your mistakes and meetings are a modern-day plague! Rework is without doubt one of the most revolutionary and disturbing books around on the business world!


Read and recommended by Serge Grenier, a media strategist, creator and producer with Dose l’agence média and a member of the group 15×15.

In Your Earphones :
NASA’s “Golden Record” from the 1977 Voyager mission. Along with the scientific instruments on board the Voyager 1 spacecraft, NASA included a golden record with one hour of recordings intended to represent life on Earth for any passing aliens that happened to come across it. From musical compositions to greetings in 55 languages and from wildlife sounds to industrial machinery, see how the Earth and human culture were showcased in 1977.
Listen to it on BBC Radio 3

Happy reading!

– The TP1 team

Image from nytimes.com