Weekend reading list – week of October 19

October 23, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of October 19.

“Where we’re going, we don’t need roads!”
October 21, 2015 represented the future in the hit film Back to the Future: Part II. Even though we don’t have flying cars or dehydrated pizza yet, other predictions from the 1989 movie, like smart homes and hoverboards, proved to be more realistic. Entrepreneur Aaron Dignan thinks about the role of science fiction in our cultural narrative: is it more important to get the predictions right or to inspire?
Read it on Medium

The age of neuromarketing
Neuromarketing is an up-and-coming discipline that blends cognitive neuroscience with marketing and communications. Recent studies have shown significant advances in the field. Will we soon be able to measure the impact of a campaign by recording consumers’ brain activity? Could it really be all your head?
Read it on NY Mag

The man who farts with his hands
Because we’re have a little of Brigitte Boisjoli in us [“What makes you laugh?” “Farts!”], meet Gerry Phillips, a YouTube star who has captivated millions of online fans with his flatulence-like hand performances.
Read it on The Kernel

The invention of mid-century cool
Roy Kuhlman is an American graphic designer known primarily for having left his mark on modern design, with over 700 book covers for avant-garde publisher Grove Press to his credit. His unique abstract, geometric style came to symbolize the “mid-century” movement. English professor Loren Glass from the University of Iowa retraces the history of his most daring covers.
Read it on Literary Hub

API-first design
Until now, designing a technological platform has always emphasized the user interface. But according to Brian Krzanich, President and CEO of Intel, it’s time to take a new approach: systems don’t always need pretty interfaces, they need well-defined contracts. They need solid APIs. Welcome to the age of API-first design.
Read it on TechCrunch

Reading recommendation of the week :
Petit cours d’autodéfense intellectuelle by Normand Baillargeon. In this Quebec classic that deserves to be discovered (or rediscovered!), professor and essayist Normand Baillargeon skilfully demystifies the tools of sound critical thinkers. A brilliant work to keep close at hand for anyone who wants to keep their guard up, particularly in this post-electoral period!


Read and recommended by Claudel Rheault, TP1’s UX designer.

In Your Earbuds :
Internet derrière les barreaux [The Internet behind bars]. Should prison (the physical deprivation of freedom) apply to inmates’ online existence? What roles can technologies play in the reintegration process?
Listen to it on France Culture (French only)

Happy reading!

– The TP1 team

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