Weekend reading list – week of October 20

October 24, 2014

Every week, TP1 shares our top 5 reads pulled from local and international sources. Here’s your can’t-miss content for the week of October 20.

“Will you be my friend?”
This excellent article in The New York Times will remind you of Her, the film starring Joaquin Phoenix as a man who falls in love with his intelligent operating system. But in this version, we discover a real-life friendship between a 13-year-old autistic boy and his new best friend, Siri.
 Read it in The New York Times

The top 30 club
Highsnobiety, an online publication that spotlights trends, culture, fashion and art, has created a list of 30 film directors that everyone should know. A neat little tool to avoid endless searches on Netflix.
 Read it on the Hignsnobiety site

Marty McFly inspires the future
Following last year’s hoax, a new company has actually stepped forward with a design for a hoverboard. Hendo Hover, launched by a Californian start-up, is currently in the financing stage with a campaign on Kickstarter.
 Read about it on Kickstarter

Come on, Dallas, really?
During an average football game, the air-conditioned stadium that’s home to the Dallas Cowboys consumes three times more electricity than the entire country of Liberia, according to The Wall Street Journal.
 Read it on the magazine site

Thinking differently about brands
In this blog post, Gareth Kay, ex-Chief Strategy Officer at Goodby Silverstein & Partners, addresses how our anthropomorphization of brands has not led to more positive impact. He also explains how a new way of thinking about brands could have more impressive results.
 Read it on Medium

Happy reading!
– The TP1 team

The image above is from the movie Her