Weekend reading list – week of October 31, 2016

November 4, 2016

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of October 31st 2016.

What dancing teaches about writing
Some writers get inspired by listening to music, while others get the creativity moving with… dancing! In fact, writer Zadie Smith thinks that taking dance lessons will improve your writing through a study of position, rhythm and style. How would the famous choreographies of luminaries like Fred Astaire, Prince or Beyoncé translate into a writing style?
Read it on The Guardian Pocket

Marketers, stop obsessing over Millennials!
Enough with the Millennials! Gina Pell, Content Chief at The What, challenges our general obsession with this generation. Rather, she proposes that we become more interested in the Perennials; that is, consumers of all ages who remain passionate, open, collaborative, innovative and creative.
Read it on Fast Company Pocket

Kylie vs. Kendall
The youngest of the Kardashian clan, Kylie and Kendall Jenner, are rising figures in today’s beauty industry. Kylie Cosmetics, launched late last year, has seen phenomenal success, as compared with Estée Edit, the collection launched by the venerable Estée Lauder and fronted by Kendall Jenner. What can these two cosmetics brands, the popularity of which is driven by the Jenner sisters, teach us about how the beauty industry is evolving?
Read it on Business of Fashion Pocket

50 shades too many of grey
Design is dominated by minimalist, monochromatic aesthetics. However, writer Kevin Marks believes that this trend in web design poses some serious problems. According to Marks, tone-on-tone design reduces the contrast between the background and typography, making the web… unreadable.
Read it on Backchannel Pocket

The digital revolution never happened
Jean-Baptiste Soufron, a lawyer specializing in digital, deconstructs the myth of the digital revolution that Silicon Valley promised us back in the 1960s. As it was being built, Silicon Valley proposed a more democratic society, dominated by sharing and free speech. Today, the Valley has become just another example of the Liberal-Conservative model and is creating a whole new set of inequalities.
Read it on Esprit (in French) Pocket

In your earbuds: Les réseaux, qu’ils soient sociaux ou non, sont-ils intelligibles?
Do you understand how information is spread in your networks, social or otherwise? Networks are made to spread something—ideas, opinions, sickness—through different means. In this podcast episode of France Culture, physician Marc Barthélémy tries to explain how various modern networks work.
Listen to it on France Culture (in French)

This week’s favourite thing
If you’re going to be strolling along Sunset Boulevard in the next few years, keep your eyes open for the world’s most Instagrammable billboard. Created by an L.A.-based architectural firm, this futuristic geometric billboard will certainly change the world of outdoor advertising…