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Weekend reading list – week of September 11, 2017

September 15, 2017

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of September 11th 2017.

The Rotten Tomatoes reign
It’s TIFF season! As the Toronto International Film Festival comes to an end, the online influx of new movie reviews forces amateurs everywhere to turn to the most reliable source they know: Rotten Tomatoes. So reliable, in fact, that many moviegoers and studio executives believe there is a correlation between RT scores and ticket sales. Just how powerful is the tomatometer, exactly?
Read it on Vox Pocket

Lavender lemonade and the future of tech
Millennials are digital natives. But after being soaked in technology since birth, members of the Generation-That-Must-Not-Be-Named now want to return to simpler times… and are doing so with the help of rural escapism. They consume artisanal products that require time and expertise, like third-wave coffee or fancy lemonade. What does this trend tells us about the future of tech?
Read it on SSENSE Pocket

How the I ❤️️ NY logo lasted 40 years
In a time before emojis and internet slang, I ❤️️ NY was born. Created in 1976 by Milton Glaser, a graphic designer struggling to make ends meet, the logo instantly resonated with citizens. A tried and true symbol of New York, it remains just as pervasive today, printed on mugs, t-shirts, posters, jewelry and more. What makes the design so timeless?
Read it on Adweek Pocket

Who’s winning the online food wars?
There are a seemingly endless number of companies who have lately promised to disrupt the food delivery model. But despite the myriad options to help consumers simplify the purchase of food, traditional grocery stores continue to dominate. Will restaurant delivery and meal-in-a-box services prevail, or should the industry focus on modernizing the grocery store experience instead?
Read it on Priceonomics Pocket

Startups: From the dream to the reality
It’s tough being a startup. To turn your concept into concrete success, your company has to face the slings and arrows of a fast-paced market and not miss any precious opportunities. Ironically, this time crunch means that most new products, too-quickly launched, suffer from a lack of thoughtful reflection and research. How then, to reach the delicate balance needed for success?
Read it on L’adn (In French) Pocket

In your earbuds: Creative Mornings – Los Angeles
If you’re not an early-riser, you can still enjoy the Creative Mornings concept! Most lectures are available in audio or video format online. Hosted by Lindsay Stuart, Communications Director at Huge Inc., this episode (part of the Los Angeles series) features Stephen Vanasco, photographer and founder of V/SUAL.
Listen to it on Creative Mornings

This week’s favourite thing
In web design and development lingo, “above the fold” means placing elements at the top of a web page to make sure that the visitor notices them (in case they don’t scroll down). Contrary to popular belief, this layout decision is unnecessary and can be completely ineffective. Above The Fold documents why.

Image from Public Domain Pictures