Weekend reading list – week of September 12, 2016

September 16, 2016

Each week, we share the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of September 12th, 2016.

Drinking your first Coca-Cola at 24
Do you remember your first Coca-Cola? This soda drink, consumed some 1.9 billion times a day, is something that unites consumers all over the world. For the rare individual who has never tasted this product, will the branded Coke universe impact how he or she experiences the flavour? Journalist Jamie Lauren Keiles walks us through her first Coke… at 24!
Read it on Eater Pocket

What if you only like Rihanna, because of the internet?
In the digital universe, platforms like the iTunes Store have devalued the “album” in favour of buying the single. Singer Rihanna is leveraging this moment in pop history with very favourable results. The Queen of Billboard has apparently found the magic formula for attracting fans online and turning herself into a true marketing machine. RiRi: Music icon or digital icon?
Read it on Rue 89 (French only) Pocket

Profitless start-ups
Right now, thousands of start-ups around the world are offering products and services at unbeatable prices. Fed by millions of investor dollars, these young companies can keep prices low (without making a profit) in the hopes of becoming the next Uber or Airbnb and crushing the competition. Are these start-ups a risk to the economy?
Read it on New York Magazine Pocket

You’ve Got Mail
The 1998 movie, You’ve Got Mail, was the first to demonstrate how the internet could impact the lives of ordinary people. Nearly 20 years later, this love story between two lonely hearts on the web is still relevant. Journalist Andrea Laurion examines how the characters deal with technology and romantic relationships—and then compares it to how we behave today.
Read it on The Rumpus Pocket

History of the McDonald’s logo
More famous than France’s Arc de triomphe, McDonald’s double arches represent more than just a logo. How was the iconic golden M representing the world’s biggest restaurant chain conceived?
Read it on BBC Pocket

Havas unveils new brand identity
Havas has revealed its new brand identity, which symbolizes the integration of its services and its collaborative culture. More than a new logo, this change signals a deep transformation in the way we work, behave and collaborate. The system is simple, dynamic and modular, with three parts that represent the three things Havas does everyday: create, share and learn.
Read it on Strategy Pocket

In your earbuds: Mobile vs. Computer
Mobile technology gives us nearly unlimited access to the internet, but it’s also creating a digital divide in news consumption. Johanna Dunaway, Associate Professor at Texas A&M University, examines the consequences of this split between web and mobile.

This week’s favourite thing
Because we love Montreal, public transport and data, it was hard to resist this socio-demographic study of Montealers according to Metro stations. Explore our city, one station at a time!