Weekend reading list – week of September 15
Every week, TP1 shares our top 5 reads pulled from local and international sources. Here’s your can’t-miss content for the week of September 15.
The stars of mobile marketing
Imagine being paid $25,000 to post a Vine video or $35,000 for sending a SnapChat! That’s reality for Jerome Jarre, a young prodigy in the mobile marketing world.
→ Read it on Adweek
How baristas at Starbucks do marketing
Have you ever received a cup with a wildly incorrect spelling of your name when picking up your order at Starbucks? Baristas aren’t bad spellers. It’s actually a marketing technique.
→ Read it on Cosmopolitan
Not a big fan of U2?
Then you may have found Apple’s latest gift a bit intrusive. If you’re not particularly fond of Bono and the boys, Apple has made it possible for you to delete the Songs of Innocence album from your iTunes with just one click.
→ Read it on The Verge
SAM, a revolutionary tool
Before, in order to connect devices to one another or to the Internet, you needed a basic understanding of electronics and programming. But now there’s SAM to do it for you.
→ Read it on the Techmog blog
– The TP1 team
The image above is from Minecraft.