Weekend reading list – week of September 15

September 19, 2014

Every week, TP1 shares our top 5 reads pulled from local and international sources. Here’s your can’t-miss content for the week of September 15.

Microsoft expands its empire
For the modest sum of $2.5 billion, Microsoft has acquired Minecraft, the hugely popular game that allows you to build your own virtual world.
→ Read it on Wired

The stars of mobile marketing
Imagine being paid $25,000 to post a Vine video or $35,000 for sending a SnapChat! That’s reality for Jerome Jarre, a young prodigy in the mobile marketing world.
→ Read it on Adweek

How baristas at Starbucks do marketing
Have you ever received a cup with a wildly incorrect spelling of your name when picking up your order at Starbucks? Baristas aren’t bad spellers. It’s actually a marketing technique.
→ Read it on Cosmopolitan

Not a big fan of U2?
Then you may have found Apple’s latest gift a bit intrusive. If you’re not particularly fond of Bono and the boys, Apple has made it possible for you to delete the Songs of Innocence album from your iTunes with just one click.
→ Read it on The Verge

SAM, a revolutionary tool
Before, in order to connect devices to one another or to the Internet, you needed a basic understanding of electronics and programming. But now there’s SAM to do it for you.
→ Read it on the Techmog blog

Happy reading!
– The TP1 team

The image above is from Minecraft.