Weekend reading list – week of September 28

October 2, 2015

Each week, TP1 shares the top five articles that caught our attention. Here are your must-reads, published here and abroad, for the week of September 28.

When soldiers team up with geeks
It’s hard to think of two worlds more diametrically opposed than the Pentagon and Silicon Valley. Journalist E.B. Boyd tells us what happens when the army joins forces with the world of high tech.
Read it on The California Sunday Magazine

Netflix knows exactly when you get hooked (or not)
Netflix wanted to find out how many episodes of a series it took for viewers to become die-hard fans. After examining the data for 25 series in 16 countries, it came up with a surprising finding: it’s never the pilot episode that seals the deal!
Read it on Fast Company

Recapturing your youth (French only)

Ah, teenagehood, that thankless period of life when we experiment, learn about ourselves and … make no end of slip-ups! Even though, somehow or other, we always seem to muddle through it, the digital fingerprints we leave behind last forever. But are those awkward conversations on ICQ, embarrassing questions in your favourite chatroom and personal feelings you splashed across MySpace really retraceable today? And what about all those nights you spent in the chatroom?
Read it on Aeon

So long, Helvetica Neue; hello, San Francisco!
If you’ve upgraded your Apple mobile device to iOS 9, you may have noticed that the Helvetica Neue typeface has been replaced by San Francisco. The Walrus editor-in-chief Jonathan Kay and art director Brian Morgan discuss the impact.
Read it on The Walrus

Were Attila, Alexander the Great and Confucius traders?
Beyond its social and cultural aspects, globalization is first and foremost an economic model—one that has existed since just about the dawn of time. Can we shape trade to achieve different outcomes? Do there always have to be inequalities? Although these questions are hard to answer, an archaeological discovery of the largest single source of information on premodern trade could be a game changer.
Read it on The New York Times

Four Strat Awards for I see mtl
The I see mtl project, an initiative of the Board of Trade of Metropolitan Montreal and BMO Financial Group, has managed to deliver a space where Montreal’s leaders and citizens can come together to share their ideas and proposals.

This TP1 initiative recently took four Strat Awards, including one Grand Prize, in the Public services, Best launch, One-time campaign (Grand Prize) and Best use of public relations in a marketing initiative categories.

Reading recommendation of the week:
Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb. According to author and historian Nassim Nicholas Taleb, disorder and randomness make us better people. Starting with this seemingly paradoxical assertion, he tells readers not only how to deal with challenges and unexpected events, but also how to benefit from them. Like the human body, which becomes stronger when made to work, and popular movements, which grow when repressed, the author explains how to capitalize on chaos and why it is necessary if we are to become better people.


Read and recommended by Christian Quenneville, Sid Lee’s Vice-President, Business Development and a member of the 15×15 group.

In your earphones:
La Sphère. Every week, La Sphère treats listeners to a roundup of current events as seen by the social and digital media. It also looks at technology’s repercussions on our political, cultural and economic lives.
Listen to it on Ici Radio-Canada Première (French only)

Happy reading!

– The TP1 team

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