Le Rouet: marketing evolution
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Le Rouet, a retail chain founded in 1964, offers decorative and gift products. The company is well-established, with more than 40 stores across Québec.
Le Rouet is currently undertaking the development of its first website in conjunction with a televised advertising campaign intended to launch a new phase in its customer relations: Electronic marketing.
TP1 was selected to assist Le Rouet with this transition. The interactive site employing the Drupal content management system will be delivered in November 2007.
About...
TP1
TP1 helps clients create and maintain dialogue, without being loud or intrusive, because in front of every screen, there’s a human being.
With leadership from Jan-Nicolas Vanderveken and Joseph Blauer, the team of this Montreal-based creative agency comprises 28 full-time professionals. Since 2005, TP1 has worked on numerous large-scale projects for clients like the World Anti-Doping Agency, Algorithme Pharma, Bio-K+, Ordre des ingénieurs du Québec, Osisko and STM, as well as for artistic associations such as the Montreal FRINGE Festival, Le Pont Bridge, a multidisciplinary cell, and Cercle Carré, a creative co-op.
