Rethinking the web for professional associations: a TP1 Internet 360 solution

A new website model for associations

MONTREAL, OCTOBER 23, 2008 – TP1 Internet 360 today unveils a new web portal model developed expressly for associations and groups. The approach is based on features addressing needs common to all associations, with a strong focus on networking and member services.

According to TP1’s Jan-Nicolas Vanderveken, “Our experience is that, in addition to its core mission and principles, an association benefits from highlighting elements most useful to its members. More than ever, the web is becoming a substitute for social events, and the site should reflect this new reality.”

Putting members first

TP1’s model is based on five main features:

1. An interactive member directory (no more paper!)
2. Web 2.0 social networking features
3. An interface to manage activities, memberships and content
4. An online payment system for dues and activity registrations
5. A blog, reference centre and reserved member sections

“It’s incredible to think that members are often relegated to the background on an association’s website. Online networking has become mainstream with sites like LinkedIn and Facebook, and it already frequently replaces meetings and traditional activities as a jumping-off point for networking,” notes Mr. Vanderveken.

The Québec MBA Association was the first to adopt the TP1 model by selecting it for its portal. Launched in September 2008, the site is already creating greater awareness for the association:

“An association is more than the sum of its members – it’s really the end-product of their many interactions! We wanted above all to create a welcoming online meeting place for MBA’s, which is why we accepted TP1’s proposal for this project,” states Brigitte Dupriez, president of the Québec MBA Association.

Energizing a community of professionals is quite a challenge! With a simple, efficient structure, user-friendly design, consistent content, exclusive activities and by placing members at the centre of the user experience, the TP1 approach creates added value for the business model of any association.

Interested parties are invited to contact TP1 for a demonstration.

Links

CNW Telbec - Press release
Other TP1 press releases